We've listened, we've learned, and the market has definitely spoken! Our old name just wasn't working: it was hard to pronounce, hard to spell, and hard to understand what we do. Even if the ‘archivist' leap was made it didn't carry our special mission with it. At the same time, our customers are increasingly telling us that what we do best is help them build immutable audit trails for all their business data: documents, files, images and other types of digital content.