Consent management platforms were a reasonable first answer to GDPR. Capture the choice, log it, and move on. For a while, that felt like compliance. It wasn’t. A logged preference and an enforced preference are two different things. When a user clicks reject all, the legal obligation isn’t just to record that click, but it’s also to ensure no tracking script executes after that. Tags, pixels, analytics calls, behavioral trackers, they all need to stop.