You may have noticed that some things have started to look a little different at 1Password. Over the next few weeks, we’ll continue to roll out new elements of our brand across our website, advertising, social channels, and more. And yes, while we’ve made some visual changes to the way we express our brand, we’re still the same 1Password. The values, goals, and ethos of 1Password are the same today as they were years ago.
Risk used to be a word thrown around as if it could be defined generally and, once defined, consistently applied to all business and technology use cases. This didn’t work out so well for customers, CISO’s, or vendors. Risk was a “four-letter-word” and it fell out of common use.