Preemptive Cybersecurity in Practice: Why Brand Impersonation Protection Can't Wait for the Takedown
Most brand impersonation protection programs are built around a process that starts after the damage is done. A fake site goes live. Customers land on it. Credentials get stolen. Then the takedown request goes in. That sequence isn’t a workflow problem. It’s an architectural one. Preemptive brand impersonation protection means intervening before credentials are entered, not after a cloned site is discovered.