Memcyco

Ramat Gan, Israel
2021
  |  By Sheena Kretzmer
Hackers don’t always need malware or harvested credentials to break into systems and accounts. Why bother with technical hacks when bad actors can trick people into getting what they want? From deepfake video calls impersonating friends or relatives to perfectly cloned login portals that steal credentials in real-time, social engineering scams are more convincing than ever. In fact, social engineering now accounts for 70 to 90% of cyber attacks.
  |  By Eran Tsur
In 2024’s State of Digital Impersonation Resilience report there was one key finding that neatly frames the digital impersonation fraud challenge. Of the businesses surveyed, 72% use a digital impersonation protection solution, but only 6% could confirm its efficacy. In other words, scam-targeted industries are investing in finding solutions, but those solutions aren’t delivering.
  |  By Kate Cox
Phishing attacks are a huge threat. They prey on human trust and manage to trick even the most tech-savvy users. A successful attack on a company’s customers can weaken it financially, create compliance issues, and cause long-lasting reputational damage. Scammers have stolen over $1 trillion globally in just the past year – a staggering figure that rivals the GDP of some nations.
  |  By Julian Agudelo
As scam-prone enterprises know, innovations in digital technologies raise the specter of phishing-related brand impersonation scams as much as they help mitigate it. Take rogue Generative AI tools like Fraud GPT and ‘Phishing-as-a-Service’ as just two examples of how fraudsters are co-opting new technologies as part of customer account takeover (ATO) schemes.
  |  By Julian Agudelo
In industries like banking, e-commerce, and logistics, where millions of transactions occur daily, fraud often begins with a single malicious device. Attackers use proxies and VPNs to mimic legitimate users, but subtle clues — browser settings, session habits, or time zone mismatches – can expose their schemes. Device fingerprinting solutions have become essential for businesses aiming to enhance fraud prevention and improve user experience.
  |  By Ran Arad
Advanced security technologies make it possible to detect, analyze, and respond to incidents with impressive precision. Yet even the best tools can’t bridge the gaps created by disjointed responsibilities, siloed workflows, and competing priorities. This lack of cohesion weakens your security posture and increases exposure to sophisticated attacks that thrive on disorganization. 41% of organizations struggle to manage cybersecurity collaboratively.
  |  By Charlie Madere
Loyalty programs are so ubiquitous today that most of us would be hard-pressed to count how many we’ve signed up for. Earning a complimentary service or item is always a friendly reminder that you are valued as a client. However, that warm feeling could quickly change when you find that not only was the freebie already redeemed by someone else, but all your account details have been compromised. At that point, you will likely not have any warm feelings left towards that brand.
  |  By Ori Mazin
Every time your customers make an online payment, they trust that their sensitive data won’t end up in the wrong hands. But what if it did? With cybercriminals using AI and launching direct attacks on payment systems, securing financial transactions has become a high-stakes challenge for businesses worldwide. In the first half of 2023, around 48.77 billion card payments were made with EU/EEA-issued cards, of which an average of 7.31 million were fraudulent.
  |  By Lori Moss
With the exponential expansion of AI, bad actors are frothing at the mouth. Advanced technology for automating social engineering techniques that previously required technical know-how is now within arm’s reach of anyone with a keyboard. Attempts to exploit and deceive are more common than ever, and they are emptying business’s pockets. In 2023, 800 businesses worldwide reported fraud losses totaling 6.5% of their revenue, amounting to $359 billion.
  |  By Ido Mazin
Customer fraud losses and remediation are often integrated as an inevitable cost of doing business Fraud’s impact on the bottom line is often considered when pricing products and services. This has happened since the first thief swiped a product from a marketplace stand. Today, scams responsible for severe business impact have become increasingly sophisticated, and the creeping costs are increasingly hard to budget for.
  |  By Memcyco
With thanks to @dataprotectiongumbo for featuring our Kate Cox on their latest podcast episode. Let's unpack 2025's Top Tips for Avoiding Scams.
  |  By Memcyco
Marc Schein is chattin’ with Memcyco's Gideon Hazam in ChattinCyber's latest episode. The conversation provides valuable insights into the challenges posed by spoofing and phishing attacks, the connection between the two, and the need for robust authentication measures to protect against these threats. The discussion highlights the importance of detecting attacks quickly, identifying at-risk users, and implementing effective protection measures to safeguard organizations and their customers.
  |  By Memcyco
A huge thanks to Dave from DIY Cyber Guy for hosting our co-founders, Israel and Ori Mazin, on an episode discussing airline fraud.
  |  By Memcyco
Understanding the Digital Impersonation Pandemic Across Sectors: Retail, Finance, Charity, Higher Education, Media, etc. Join Ido Mazin of Memcyco and Shira Rubinoff in this conversation, which will shed light on the prevalence and impact of digital impersonation fraud across key industries and explore strategic defenses to safeguard against this growing threat.
  |  By Memcyco
Ever had those sleepless nights, tossing and turning, worrying about your next health checkup? Well, in the cyber world, it’s your brand that’s losing sleep! We recently talked to 200 top-notch security and fraud professionals—think of them as the cardiologists of the cybersecurity world. They spilled the beans on how digital impersonation attacks mess with their brand’s health.
  |  By Memcyco
What are digital impersonation scams, and what damage do they cause? Watch this video with Shira Rubinoff and Memcyco's Zach Lakovics to unpack this important topic.
  |  By Memcyco
Discover cutting-edge strategies to combat the surge in account takeover fraud with insights from industry leaders in our latest webinar collaboration with Techstrong.
  |  By Memcyco
Watch Israel Mazin and Shira Rubinoff break down merging threats in online fraud, offering prevention and real-time detection strategies.
  |  By Memcyco
In this exclusive video interview, Israel unpacks the latest threats that businesses face in the digital age and shares his expert insights with Shira on fortifying defenses against the ever-changing tactics of cyber adversaries.
  |  By Memcyco
Shira Rubinoff and David Habusha discuss the crucial topic of Single Sign-On (SSO) in the modern cybersecurity ecosystem, addressing misconceptions, convenience and also its security risks.
  |  By Memcyco
In today's competitive online marketplace, optimizing your website for maximum conversions is more important than ever. That's why we've created this comprehensive guide to help you identify the 10 surprising reasons that explain lower conversion rates. From website design to customer trust, we'll explore the factors that can impact your conversion rates and provide actionable tips to help you improve them.
  |  By Memcyco
As more businesses and individuals establish their online presence, the risk of brand impersonation attacks increases exponentially. These attacks can harm a brand's reputation, compromise end-user assets and even lead to financial losses.

What if stopping phishing-related digital impersonation scams were *easier* than falling for them?

Memcyco is a next-generation digital risk protection solution powered by, not only AI, but real-time 'nano defenders'.

Memcyco already protects millions of user accounts, saving global businesses millions in incident remediation costs.

Visit Memcyco.com for a quick demo, or a free fake-site audit.

Now your Risk, Security and Fraud teams can do all of this, while barely lifting a finger:

  • SHUT DOWN DIGITAL IMPERSONATION ATTACKS that result in ATO fraud, PII theft and ransomware *before* phishing or 'smishing' messages have even been sent to customers.
  • INSTANTLY KNOW when bad actors are researching your website code, to impersonate your site.
  • GET ON-THE-SPOT VISIBILITY of exactly which customers clicked a fake link, who visited which fake sites, and which customers had their credentials harvested.
  • TURN ATTACKS ON ATTACKERS, using bad actors' own credentials theft-attempts against them, automatically locking them out of your website and customer accounts when they try to use stolen credentials.
  • SLASH COSTS & MTTD: with instant fake-site scam detecton and response, for massive incident handling cost savings and workload reduction of up to 85%

Only Memcyco keeps you covered and customers protected during the 'window of exposure', from the moment a fake site or page goes live, and for as long as stolen credentials are available to be used against you.

The bottom line: if it's not real-time, it's not real digital risk protection.