Why Pixels/Trackers are Common and Abundant
As part of a detailed study of pixels/trackers, an analysis of over 3,000 websites and over 100,000 associated webpages (using the client-side security scanning feature of Feroot Inspector) found pixels/trackers on 95% of their websites. Each website in the study corresponds to an unique organization (company, non-profit, or government agency). The high 95% reflects the extent of data harvesting that is done by marketing, advertising, and performance platforms today.