Software teams have focused on agility since the world embraced Mark Zuckerberg’s motto to “move fast and break things.” But many still lack the confidence or tooling to accelerate their processes. What’s more: in the race to release more, ship faster, and prioritize speed, many have neglected thoughtfulness and security – with Facebook itself becoming the poster child of data misuse.
How important is a company name, really? Turns out that it is pretty important, especially if the name you currently have does not represent what the company has become, or where it is going. Our name is what defines the vision, spirit, and ethos of who we are and what we are trying to accomplish—the strategy, technology, and culture all rolled into one. It needs to be crisp, memorable, and legally acquirable. Guess what? It is harder than it looks…