The Hidden Cost of "Free": When Platform Incentives Become Lock-In
In enterprise software, “free” is rarely free. A free year can be a smart commercial incentive. It can also become a financial trap if the real cost, payment terms, and renewal baseline are unclear. When a platform deal looks almost too good to question, CFOs should question it first. Large multi-year incentives can look like a procurement win. They lower the apparent cost of entry, support a consolidation story, and create the impression of immediate savings.