Why Direct Booking Technology Is the Future of Short-Term Rentals
For most of the last decade, listing on Airbnb, Vrbo or Booking.com wasn't optional for short-term rental hosts. It was the only realistic way to get seen. That came at a price: commission fees eating into every booking, plus a guest relationship the host never actually owned. It's a fundamental restructuring of the relationship between hosts, guests and the platforms that sit between them, and it's changing the benefits of owning a rental property in the process. Direct booking tools that were once out of reach for anything but large property management companies are now accessible to independent hosts running one or two properties.