To Grok or Not To Grok: For 29% of Enterprises...There Is No Question
Grok is a chatbot developed by Elon Musk’s xAI. It was initially released to select individuals in November 2023 and became generally available to all X (formerly Twitter) users in December 2024. With the release of Grok-3 in February, Grok’s popularity rose rapidly. However, that rise was short-lived, and its user base in the enterprise has plateaued. At the same time, many organizations took a defensive stance to block the new app pending their own security and AI governance reviews.