AI-Powered Protection, Profitable Margins: Why VARs Are Switching to AppTrana WAAP
Globally, the VAR market for IT products is projected to exceed USD 11.8 billion in 2024 and grow at a CAGR of 7.5%, potentially doubling by 2033. Within security software, where overall market spending is expected to surpass USD 200 billion, VARs(Value Added Resellers) play an outsized role by packaging products with services that help enterprises implement, manage, and get measurable outcomes from their technology investments.