7 Ways Marketers Use Reddit Data to Find Content Ideas
Most content teams are working from the same playbook: keyword research tools, competitor blog audits, internal brainstorms, and the occasional "what are people searching for?" session in Google Search Console. These methods work, but they share a common blind spot - they tell you what people are searching for, not what they're actually thinking about, complaining about, or asking each other when no one from marketing is in the room.