If your organization serves patients in both the United States and the European Union, two regulators, HIPAA and GDPR, are already watching your website. Specifically, what happens in the seconds between a visitor landing on your page and your analytics stack doing its job. In March 2024, OCR mentioned that even unauthenticated website interactions, like a user browsing your oncology content or typing into a symptom checker, can constitute PHI if the visit is for health-related purposes.