C2PA, external manifests, and expanding content provenance
Last month, Adobe’s Chief Trust Officer Dana Rao testified to Congress about the importance of content provenance, encouraging Congress to require platforms to maintain proof of origin for content, ensuring that “attributions are not stripped away, and artists can receive credit for their work.” Following Rao’s testimony, Google, Microsoft, Amazon, and other AI leaders met at the White House to voluntarily agree to “ Develop and deploy mechanisms that enable users to under