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Analytics

Effective Strategies for Connected TV Advertising

In today's fast-evolving digital landscape, connected TV (CTV) advertising has emerged as a powerful tool for reaching targeted audiences with precision and efficiency. Advertisers are increasingly leveraging CTV to capitalize on the growing trend of over-the-top (OTT) content consumption. This article explores effective strategies for optimizing CTV advertising, ensuring campaigns resonate with viewers and drive measurable results.

Inherent Data Leakage in Microsoft Fabric Business-Led Development

Microsoft Fabric is an end-to-end analytics and data platform that covers a wide range of functionality, including data movement, processing, ingestion, transformation, real-time event routing, and report building. The platform allows business users of all technical backgrounds to create, process, and store data and build powerful business tools from a unified platform.

Tracking Trends: Qualitative Time Analysis

Whereas quantitative analysis gives meaningful insights into numerical data, Qualitative time analysis offers a powerful way to uncover the hidden narratives and human experiences behind numerical data. By delving into words, stories, perspectives, and other rich sources of information, this technique unlocks nuances that influence decision-making processes and fosters meaningful change.

10 Tips for Implementing Contract Analytics in Your Organization

Contract analytics is a powerful tool for organizations to gain insights from their contracts, reduce risks, and improve operational efficiency. Implementing contract analytics may present challenges, but by following these 10 tips, you can position your organization for success.

Building an LMS from Scratch: A Comprehensive Guide

In the rapidly evolving landscape of e-learning, building a Learning Management System (LMS) from scratch offers unique opportunities to tailor educational experiences to specific needs. Whether for academic institutions, corporate training, or online courses, a bespoke LMS can enhance learning outcomes and administrative efficiency. This guide will walk you through the critical steps of creating a robust and scalable LMS, covering everything from initial planning to deployment and maintenance.

Navigating the Role of a Data Project Manager: Crafting an Effective Job Description

In today's data-driven world, the role of a Data Project Manager is becoming increasingly vital. These professionals are tasked with overseeing projects that involve data collection, analysis, and interpretation, ensuring that they are completed on time, within budget, and with the desired outcomes. In this article, we'll delve into the intricacies of a Data Project Manager's job description, outlining key responsibilities, required skills, and qualifications for the role, and why they are crucial in driving successful data projects.

How to Leverage Video Technology for Comprehensive Security Solutions

Video technology in security protocols has come a long way since the old days of black-and-white footage. Those changes transformed video surveillance from a simple observer to an active participant in strengthening business security solutions. With innovations that range from high-resolution images to cloud storage and advanced analytics, organizations are equipped with a reliable tool to aid in privacy control and safety.

How Amazon Marketing Agencies and Sellers Work Together

For businesses selling products on Amazon's massive e-commerce platform, the opportunities for growth and revenue are immense. But so is the competition from other sellers vying for the same digital real estate and customer attention. Given these intense market dynamics, many brands wisely choose to partner with specialized Amazon marketing agencies to elevate their product visibility and conversion rates.

Elastic integrates Anthropic's Claude 3 models to enhance AI-driven security analytics

For security analysts navigating an increasingly complex threat landscape, the ability to quickly identify and respond to attacks is critical. Security information and event management (SIEM) tools have been integral to helping security teams quickly respond to attacks. Now, in the era of generative AI, Elastic is changing the game by delivering AI-driven security analytics to replace SIEM and modernize the SOC.

Elastic and AWS deliver on AI-driven security analytics

Amazon Bedrock and Elastic’s Attack Discovery automate security analyst workflows As cyber threats grow increasingly sophisticated, the need for highly effective security measures becomes imperative. Traditional SIEMs aren’t equipped to address threats fast enough because they rely on too many manual and labor-intensive tasks. AI-driven security analytics from Elastic’s Search AI platform solves these challenges.