Security | Threat Detection | Cyberattacks | DevSecOps | Compliance


10 Tips to Grow Your Business with Social Media Marketing

Determining the optimal social media platform for your business is a pivotal stage in establishing a prosperous online presence. Social media has transformed into a vital tool for businesses of all sizes, enabling them to connect with their target audience, establish brand awareness, and increase sales. In this article, we will explore various aspects of social media management and marketing to enhance the growth of your business.

Exploring the Digital Marketing Landscape in 2023: The New and Emerging Trends

As we navigate the transformative realm of 2023, digital marketing continues to evolve at an unparalleled pace, impacting how brands connect with consumers and drive business growth. The winds of change continue to steer digital marketing towards new territories, thanks to AI advancements, deeper personalization, and a more pronounced focus on ethics and sustainability. In this article, we delve into the new and emerging trends that are shaping digital marketing this year.

What is retargeting and how can you use it?

Retargeting is a powerful advertising technique that allows brands to reach out to potential customers who have previously interacted with their website or mobile app. It works by using cookies to track users' online behaviour and display to them targeted ads on various websites and social media platforms. Read on and find out how you can use retargeting in your business.

19 SEO Ranking Factors That Actually Matter in 2023

Search Engine Optimization (SEO) is a crucial digital marketing strategy for businesses seeking visibility in the vast expanse of the internet. SEO involves optimizing a website in a way that helps it rank higher on search engine result pages (SERPs). The ranking factors that affect SEO evolve constantly, primarily due to frequent updates to search engine algorithms. As we navigate through 2023, we caught up with a leading Australian agency Safari Digital to discuss the 19 most crucial SEO ranking factors to consider.

Preventing Cyberattacks Against Marketing Teams

In promoting a company and its products, marketing oversees critical points of contact between the business and its customers. Marketing teams make sure a company and its products are known in the broader market, gain the interest of potential customers and guide customers through the buying process. Just as importantly, marketing teams promote and steward a company’s brand — one of its most valuable assets.


5 Reasons Why Marketing Teams Should Use Secure Cloud Storage

The cloud has a lot going for it, and one of the most significant advantages it has brought to the table is data storage. For businesses, this surplus of cheap and scalable cloud storage combined with the many new innovations in cloud computing has the potential to boost productivity, reduce expenses, and simplify operations. In the marketing industry, cloud computing already benefits companies of all sizes.