Imagine an online retailer running a promotion: “Spend $100 this month, get a $25 gift card.” It sounds simple encourage loyal shoppers to spend more. But due to a flaw in the app’s logic, a clever user discovers a loophole. They place enough orders to reach the $100 threshold and receive the gift card. Then, they cancel a small order to drop below the threshold only to make a new one that pushes their total back over $100.

In today’s environment—marked by accelerating threats like ransomware, increasingly complex supply chains, and the growing footprint of AI and IoT—managing cyber risk has never been more urgent or more difficult. Our latest research with Sapio Research, The State of Cyber Risk and Exposure 2025, draws on the insights of 1,000 cybersecurity and cyber risk leaders around the world to understand what they are focused on today and what will be keeping them up tomorrow.

If your security priorities still center on CVSS scores and device vulnerabilities, you’re missing a significant piece of the risk puzzle. People. Attackers aren’t following your org chart. They’re targeting whoever gives them access. Enter the concept of Very Attacked People (VAPs): individuals in your environment who attract the most persistent, targeted attacks. And they’re not always the CEO or the CISO.

Cybersecurity leaders in the UK are facing a stark reality: managing cyber risk is becoming significantly harder. Not only are threats growing in scale and complexity, but a lack of visibility into digital exposures—both internal and across the supply chain—is compounding the challenge.

You can’t secure what you don’t manage. Mismanaged access is an open invitation for breaches. Overprivileged users and a surge in non-human identities (like service accounts and API keys) are quietly expanding your organization’s attack surface. Yet many still rely on outdated, manual IAM practices that can’t keep up with modern infrastructure. It’s not just a theory—38% of breaches trace back to stolen credentials.

Enterprise data has become nomadic. What once lived safely behind corporate firewalls now travels across dozens of cloud applications, gets copied into collaborative documents, flows through AI tools, and transforms as employees work from coffee shops, home offices, and airport lounges.

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“Identity is the new perimeter” had its moment. But as cloud-native environments and distributed teams become the norm, this mantra is starting to show its age. The risks tied to static, identity-based access are now too big to ignore, and no one sees that more clearly than security vendors themselves.