Compliance once lived on a calendar. Teams prepared for it in advance, reviewed it periodically, and treated it as a milestone separate from engineering work. That model no longer holds. Mobile applications now ship continuously. Features move weekly. Fixes land daily. Every change, no matter how small, alters the security and privacy posture of the organization. In this environment, compliance cannot trail development. It has to move with it, embedded into how software is built, tested, and released.