Clustering-as-a-Tool: Leveraging Machine Learning for Device Data Insights and Signature Creation
Imagine a retail chain, CaaT Networkstore, that wants to run a marketing campaign targeting its in-store customers. To do that, they need to know what types of devices their customers are using. They could survey the users, but a better, more accurate approach is to look at their free Wi-Fi logs and count the types of devices customers are using to connect to the network. If the store is small, the solution is fairly trivial.