The Difference Between Influence and Impact
"Influence" and "impact" - the words sound similar, so it's confusing. People see them as basically the same thing, but there's a big difference. One is like shouting on a megaphone, and the other is actually making a difference; these both have their advantages, so deciding if a strategy is worth pursuing can require more data to decide. You can have a lot of influence without really making an impact, and, honestly, that is bad; influence should be about impact.