As everything is moving online these days, from shopping to healthcare, the need for stronger, more secure authentication methods has become important. This is especially true at a time when cases of identity theft have skyrocketed globally. Recent reports have shown that identity theft cases resulted in a whopping $23 billion in losses in 2023 alone. This indicates that both businesses and consumers are feeling the heat.

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SSO authentication simplifies login by allowing users to access multiple applications with a single set of credentials, streamlining user security.

Identity and Access Management (IAM) is a broad term covering different methods to block unauthorized access. It’s built on four key pillars: Identity Governance and Administration (IGA), Access Management (AM), Privileged Access Management (PAM), and Active Directory Management (ADMgmt).

Cyberattacks are getting worse, and traditional security methods are not enough. Businesses now face threats like identity theft and social engineering, making it harder to protect their data. With more employees working remotely and companies moving to cloud-based apps, adopting a Zero Trust approach is more important than ever.

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App-to-App SSO enables users to securely access multiple applications using a single set of credentials, simplifying the login process and enhancing user experience across platforms.