Magic Links: What They Are and How They Work
A magic link is a type of passwordless login where a link is sent to a user through email or text message after they’ve entered their email address or username into a login portal. When the user clicks on this link, they’re signed in to their account without having to enter a password. This process appears to be “magic” since the user doesn’t have to enter a password, hence the name. Magic links are also often used as a method of Multi-Factor Authentication (MFA).