Humans have become a minority of internet users, with automated bot traffic accounting for more than half of all internet traffic. However, most businesses do not know the composition of their web traffic, or what that traffic is doing on their websites. A trillion-dollar cyber-crime business has been born out of this environment, at the expense of organisations around the world. As the cyber threat grows, the internet is becoming increasingly unfair and driving businesses to spend roughly $88bn on cybersecurity, with this figure predicted to increase by 1,200% to $1tn in 2021.