The Identity-First Shift in MSP Recruitment
Leading Managed Service Provider (MSP) distributors aren’t just adding identity tools to their marketplace. They are redefining the criteria for partnership within their ecosystems. For years, joining a major distributor’s marketplace was primarily a commercial transaction. Submit your business details, pass some basic onboarding checks and sell away. Identity security was an afterthought, a product category rather than a partnership requirement. Those days are gone.