It's time to rethink how we market and sell security products
With changing technology, evolving security threats, and the vast number of vendors out there, companies intent on successfully selling their products need new approaches. At the end of the day, it isn’t about convincing someone to buy your product whether they need it or not, but ensuring that your product is the right fit for them and that it will solve their problems—some of which they probably don’t realize they have.