AI at Egnyte: The First Ten Years
In the 1960s, Theodore Levitt published his now famous treatise in the Harvard Business Review in which he warned CEOs of being “product oriented instead of customer oriented.” Among the many examples cited was the buggy whip industry. As Levitt wrote, “had the industry defined itself as being in the transportation business rather than in the buggy whip business, it might have survived. It would have done what survival always entails — that is, change.”