The goal of the paper is to identify key challenges and the most promising opportunities for small to medium sized server hosting providers in an era of rapid commoditization driven by AWS.

The rapid adoption of cloud infrastructure has brought about a revolution in the way companies manage their IT. Everything from how they access third party applications to how they develop their own internal software is rapidly changing. More and more applications and internal workloads are moving from internal data centers to third party public and private cloud providers.

Every company is a “Tech Company”. Every company is forced to become a technology company in order to modernize their offerings to their customers, increase efficiency and survive. The amount of compute and datasets are ever increasing and the need for compute infrastructure continues to grow.