Flannel shirts, acid-washed jeans, Polaroid cameras, and vinyl records—these items which were once out of style are now emerging as popular must-haves among the younger generation. In the realm of IT, data backup has always been a necessity. Initially, it represented a compelling concept—storing data in an alternate location to ensure redundancy and failover capabilities in preparation for natural disasters.

This past summer was the first time I watched the Olympics since moving to the U.S. Besides appreciating the sheer greatness of the American Olympic spirit, there was also another thing that could not go missed - AI! Filling up every commercial slot seemed to be AI. And mainly, the commercials focused on harnessing AI for business productivity and operations. No matter your take on the greatest Olympic moment or greatest AI commercial, one could not overlook this overwhelming trend.

Ahead of Rubrik’s inaugural Healthcare Summit on September 12th, I thought it was appropriate to set the stage for what’s coming. Threat actors aren’t going to wait for you to get ready before they launch their attack. They’re banking on you not being able to recover your data—or not being able to recover fast enough—to maximize the damage they leave in their wake.

A Rubrik Zero Labs report found that 66% of IT and security leaders report that data growth outpaces their ability to secure data and mitigate risk. Adversaries are noticing, increasing the sophistication of cyberattacks, and leveraging gaps in coverage to target critical data for destruction, theft, or extortion. As the volume of data continues to grow and exacerbate visibility challenges, organizations must find ways to manage and protect their constantly expanding data.

The events of Friday the 19th 2024 had a profound impact on organizations around the globe. I suppose a widespread global IT outage has a way of clarifying the mind—and IT leaders are recognizing that resilience is crucial for maintaining operations for their consumers, customers, staff, partners, and shareholders. But much of the post-mortem analysis seems to be misunderstanding key lessons from the outage.

In today's data-driven world, protecting critical business information is paramount. We're excited to announce that Rubrik support for Oracle Databases on Windows is now available. This added support enables customers to bring Rubrik Security Cloud to even more of their mission-critical Oracle environments, providing a comprehensive, efficient, and reliable data protection solution for enterprises of all sizes.

Operationalizing any new security platform begins with the process of integrating the platform with an organization’s existing infrastructure and workflows. To get the most value out of the system we need to offer an easy path to adoption if we want to crossover from theoretical security concepts into practical, day-to-day operations that protect against cyber threats. Technology change is hard, but changing the way people work is even harder.

Recently, a widespread cloud extortion operation—affecting 110,000 domains and involving significant financial demands—was uncovered. Unit 42, the cybersecurity research division of Palo Alto Networks, released a report this month detailing how threat actors exploited misconfigured.env files to gain unauthorized access, steal sensitive data, and demand ransoms after deleting cloud assets.

According to Gartner, by 2028, 75% of enterprises will prioritize backup of SaaS applications as a critical requirement, compared with 15% in 2024. Many of the largest organizations in the world rely on Salesforce as their CRM app that powers their business operations, helping them drive revenue faster.

I am proud to announce that Rubrik has been recognized as a leader not just once but five consecutive times – we believe this is a testament to our vision and commitment to cyber resilience. This recognition in the Gartner Magic Quadrant for Enterprise Backup and Recovery Solutions (EBRSS)1 is a significant milestone for us, and it reaffirms our dedication to empowering organizations to navigate the complexities of data security and protect against evolving cyber threats.