Why Digital Risk Protection on Social Media is a Must For Online Retailers
Updated as of June 7th 2021 It's an excellent time to be an online retailer. In 2021, over 230 million Americans will be shopping digitally, positioning the United States as one of the leading e-commerce markets. Social platforms are highly influential with millennials, teens, and Gen Z consumers; 50 percent of college students have purchased on Instagram, and 48% of U.S. internet users aged 18 to 34 years have purchased through social media this year.