It goes without saying that organizations must back up their critical data to ensure business continuity in the event of cyber attacks, disasters, operational failures, or insider threats. But are passive backups enough in today’s environment of sophisticated cyber threats? Despite having backups and various security tools to monitor infrastructure, organizations remain vulnerable to attackers who are still managing to penetrate defenses.

There’s a massive elephant in the room: unstructured data. It’s valuable, and it needs to be protected. Let’s talk about why.

We’re excited to announce Rubrik as one of the first enterprise backup providers in the Microsoft Security Copilot Partner Private Preview, enabling enterprises to accelerate cyber response times by determining the scope of attacks more efficiently and automating recoveries. Ransomware attacks typically result in an average downtime of 24 days. Imagine your business operations completely stalled for this duration.

Every day more than 2 billion documents and emails are added to Microsoft 365, making this critical data a priority target for ransomware and other cyber attacks. After all, 61% of attacks affect SaaS applications, the most targeted platform / environment. This data can also often be unstructured, and rapidly processing and managing the content at enterprise scale is critical when it comes to both applying protection and performing restores.

What if a malicious attack deleted your Microsoft Entra ID (formerly Azure Active Directory) objects? Or what if hundreds of objects get deleted across your Microsoft OneDrive account from a rogue script? Think about it. If you’re a large enterprise customer, would you be prepared to rapidly recover from these scenarios at scale?

Rubrik has been assisting our customers with recovery from cyber attacks since 2018. We immediately took notice of these attacks, and early on, began developing processes and procedures to respond more effectively to better assist our customers. Our spirit of continuous improvement and execution of lessons learned from the field has led to a number of improvements to both our products and processes.

Say hello to Ruby, your new Generative AI companion for the Rubrik Security Cloud. Ruby is designed to simplify and automate cyber detection and recovery, something that IT and Security teams struggle with as cyber incidents are getting wildly frequent and the attacks are evolving quickly. A study by Rubrik Zero Labs revealed that 99% of IT and Security leaders were made aware of at least one incident, on average of once per week, in 2022.