Deepfakes: The Next Frontier in Digital Deception?
Machine learning (ML) and AI tools raise concerns over mis- and disinformation. These technologies can ‘hallucinate’ or create text and images that seem convincing but may be completely detached from reality. This may cause people to unknowingly share misinformation about events that never occurred, fundamentally altering the landscape of online trust. Worse – these systems can be weaponised by cyber criminals and other bad actors to share disinformation, using deepfakes to deceive.