58% of customers experienced technical issues during Black Friday 2021
The shift to an online-first world, accelerated by the Covid-19 pandemic, has made more consumers choose to shop online than ever before. In 2020, more than 100 million US customers shopped online during the Black Friday weekend, resulting in a 22% increase in online spending. Netacea was interested in how people shopped online, and whether they experienced any Black Friday issues in 2021.