Netacea: The Bot Management Review: How are bots skewing marketing analytics?
Click fraud is gaining prominence as a threat to marketing budgets, however many businesses are less aware of the financial impact of skewed analytics caused by such activity.
If bots and real customers look just the same, what does that mean for analytics? Are marketers making good decisions, or are they basing their marketing strategies on flawed data?
Netacea asked 440 businesses based in the USA and UK, across eCommerce, telecommunications, entertainment (including online gaming and streaming), travel and financial services to consider the effect of bots on their analytics. How does it compare to ad click fraud, a more deliberate attack that enjoys a higher profile?
In this webinar we will discuss:
- The awareness of sophisticated, hard-to-detect bot traffic across industries
- The impact of bots on analytics revealed by Netacea’s survey of 440 enterprises
- Why all types of bot attacks, not just ad click fraud, should be of concern to marketers