Account takeover (ATO) uncovered: multi-signal strategies for marketplaces

Oct 30, 2026

Unfortunately, account takeover (ATO) schemes are all too familiar to any marketplace. A bad actor infiltrates a high-value buyer or seller account and commits fraud, causing reputational risk and financial harm. While the tactics haven’t changed, new fraud tools have skyrocketed ATO into a $13 billion problem.

To combat this growing threat on your platform or marketplace, you must look beyond point solutions, which only catch the most obvious cases, and adopt a sophisticated, multi-signal approach.

Join trust and safety experts from Marketplace Risk, Persona, and Sittercity as they discuss how top businesses outsmart fraudsters and safeguard accounts without adding friction for legitimate users.