The rise of hybrid work has accelerated digital transformation for organizations of all sizes. As a result, more and more applications and data are moving to the cloud. While this has created a number of benefits — including cost savings, ease of access, and increased operational efficiencies — the cloud has also made it more challenging to protect sensitive data.

Today, cybersecurity companies are in a never-ending race against cyber criminals, each seeking innovative new tactics to outpace the other. The newfound accessibility of generative artificial intelligence (gen AI) has revolutionized how people work, but it's also made threat actors more efficient. Attackers can now quickly create phishing messages or automate vulnerability discoveries.

With the rise of hybrid work, data leakage has become a significant issue. Employees are now working from a variety of locations, including their homes, coffee shops, and even public libraries. This makes it more difficult to keep track of data moving between managed endpoints and your organization's SaaS applications or private apps. Shadow IT, the use of unauthorized or unapproved software and services by employees has always been a challenge for IT departments.