In the age of Gen AI, it is now apparent that we can no longer trust what we see and read. The fakers have the upper hand: while typical security approaches rely on scaling up teams, attacks scale at the press of a button. To safely move forward and realize the benefits Gen AI enables, we need a better trust model that adds integrity, transparency and trust to all data and a common provenance format that captures origin, authenticity and lineage information. We must verify data before we use it.

As supply chains continue to evolve and new Al technology becomes part of every business, traditional trust systems that rely on human interactions to verify and validate data will struggle to keep pace. Digital supply chain practices from media through software to physical goods must adapt to this changing global technology landscape. The innovations unleashed in GenAI have made it apparent that we can no longer trust what we see and read; we must verify data before we use it.

We’ve listened, we’ve learned, and the market has definitely spoken! Our old name just wasn’t working: it was hard to pronounce, hard to spell, and hard to understand what we do. Even if the ‘archivist’ leap was made it didn’t carry our special mission with it.

DataTrails enables compliance and audit teams to eliminate the time-wasting and error-prone processes with our new solution. With the introduction of our Dropbox connector, there is a no-code solution that provides notarized evidence of your file’s metadata. Now you can capture legally admissible proof for your business with just a few clicks. To get started, set-up a free DataTrails account and connect it to Dropbox by following these instructions.

One of my favourite tools for playing with REST APIs is, of course, Postman. It can make interacting with DataTrails super quick and easy, and help you develop custom workflows for storing and validating your digital provenance and audit trails. Here’s a step-by-step guide to getting a robust Postman set-up configured, and if you head over the Postman public collections you’ll find a link to a pre-baked DataTrails Postman collection with this done for you, along with some example requests.