Trading on the stock market has only grown more complex in the past few decades. Thanks to high frequency trading (HFT) and the rise of Big Data in financial markets, it’s impossible for an individual investor, trader or stock analyst to make the right investment decisions quickly enough to react to an increasingly complex market. With traders needing to make investment decisions on-the-spot in seconds, not minutes, it’s unsurprising that they have turned to rule-based automation and AI.

In March 2021, Netflix users logging into shared accounts reported seeing a message on the service telling them, “If you don’t live with the owner of this account, you need your own account to keep watching.” At the time, the affected users had to input a multifactor authentication (MFA) code sent via SMS or email to regain access.

The new currency in the digital age is personally identifiable information (PII). Information about who we are, what we like, how we act, where we go and why we do things is a valuable resource which organizations use to sell to us more effectively. Users rightly expect businesses to take proper care of this information, because in the wrong hands, it can be used to harm the user.