In 2018, Cloudflare announced 1.1.1.1, one of the fastest, privacy-first consumer DNS services. 1.1.1.1 was the first consumer product Cloudflare ever launched, focused on reaching a wider audience. This service was designed to be fast and private, and does not retain information that would identify who is making a request. In 2020, Cloudflare announced 1.1.1.1 for Families, designed to add a layer of protection to our existing 1.1.1.1 public resolver.