Malvertising Campaigns Surged in 2023
Researchers at BlueVoyant observed a 50% increase in large-scale malvertising campaigns in 2023 compared to 2022. “Fraudulent search engine ads appear as benign advertisements, almost indistinguishable from legitimate ones,” the researchers write. “This makes ads a highly effective distribution mechanism since users often rely on the top search result rather than directly typing in a domain.