Netacea: The Rise of Scalper Bots: An Analysis of the PS5 Launch
Whether it’s the launch of a new console, the latest Air Jordans hitting the virtual shelves or Glastonbury tickets going on sales, in 2020 it’s not just the other die-hard fans clamouring for sought after goods.
Disguised amongst the barrage of traffic are bots, and most notably, scalper bots.
Scalper bots, also referred to as sneaker bots, thrive on supply and demand. These malicious bots target merchandise that is in high demand or limited supply and snap it up faster than any human user can, before selling it on for a tidy profit.
The reseller market is growing by the day, particularly in the current economic downturn, as more people seek to profit from high demand items such as the PS5 and Xbox Series X, while fans are left increasingly frustrated and out of pocket.
During our panel discussion, we’ll be delving into the scalper bot challenge facing brands, retailers and customers.
Here’s what you’ll learn:
What are scalper bots and how do they work?
The growth and consumerisation of the scalper bot market
Inside a scalper bot attack
How to stop scalper bots