Most people know not to click on obvious spam emails, but today’s scams are polished, highly personalized, and AI-powered. Whether it’s a fake banking alert, a deepfake customer service call, or a cloned e-commerce website, social engineering fraud often spreads fast. When customers see familiar branding, hear a confident voice, or receive a message that appears to come from a trusted source, it’s easy to comply and get duped.

It’s no secret that phishing has always relied on deception. Scam-targeted enterprises the world over warn their customers of the social engineering tactics and brand impersonation designed to trick them into handing over credentials. Besides email-based phishing, social media has become a hotbed for phishing attacks, with scammers using fake ads, impersonated accounts, and fraudulent messages to lure users.