They Wanted £10,000 for a Seat at This Table

B2B events can charge extraordinary amounts for access to senior decision-makers. One tech conference pitched a £10,000 table with ten decision-makers and claimed the investment would generate £100,000 in business, until that “guarantee” was put to the test.

#razorwirepodcast #cybersecurity #B2Bmarketing #eventmarketing #leadgeneration

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