Data provenance is a technology field that aims to help businesses increase trust through transparency of data, specifically by tracking the origin, change, and history of data and making it verifiable. Recently, the benefits of data provenance have become more important than ever. With the emergence of generative AI, all it takes are a few button clicks for anyone to create or manipulate data and convince others that fake data is trustworthy and real.

The average cost of invoice fraud to middle-market businesses is almost $280,000 per year. Invoice fraud affects businesses of all sizes, and the levels of fraud have increased in part because it’s not possible to authenticate all invoices that come in manually, with many businesses paying out invoices without authentication if they’re under a certain amount. Today’s information security rules and regulations can’t keep up.

To share an immutable audit trail, you can do this with a link or a QR code that is automatically created when provenance and authenticity metadata is recorded in your DataTrails account. After you sign in to your DataTrails account on your smartphone, Anyone can use Instaproof or the DataTrails API to verify the authenticity, provenance and audit trails of public images.