With enhanced information security becoming increasingly more urgent, privacy protection efforts are ramping up for many industries. One of the more recent measures to address data privacy has come from the latest California Consumer Privacy Act (CCPA) Proposition 24, also known as the California Privacy Rights Act of 2020 (CPRA).

When the California Consumer Privacy Act took effect on Jan. 1, 2020, many businesses scrambled to determine whether the law applied to them. The CCPA is the most stringent privacy law enacted in the United States, and for various reasons, its reach can extend well beyond the state’s borders. The objective of the CCPA is to give consumers certain rights to protect their personal data that companies might collect, store, and process for commercial purposes.