Over the last few years, significant strides have been made in artificial intelligence (AI). Businesses, both big and small, are finally finding value in the data at their disposal. Big data is no longer a buzzword but a critical tool used by both governments and businesses in many. User Behavior Analysis (UBA) is one of the practical implementations of big data today, coupled with deep learning algorithms. UBA is used to make sense of every day user activity in any setting to predict patterns and help in decision making.