In today’s cloud-native world, systems are usually accessed by users from multiple devices and in various geographic locations. Anyone who has tried to operationalize an impossible travel type alert for cloud resources will understand the myriad nuances and gotchas involved in such an endeavor. A user may be accessing a cloud resource from a mobile device that is tied to a carrier network well away from their normal geographic location.

Imagine needing to stop a playoff game because viewers were actively impacting the sport, helping players catch impossible passes or score points they never should have gotten. That’s the equivalent of what happened when an Apex Legends hack during the North American finals interrupted the tournament and raised cybersecurity concerns for everyone involved. With global esports a billion-dollar industry, and competitive video gaming in general worth much more than that, this has a serious impact.

We’ve been talking about digital transformation for years (or even decades?), but the pace of evolution is now being catapulted forward by AI. This rapid change and innovation creates and relies upon exponential data sets. And while technology is rapidly evolving to manage and maintain these massive data sets, legacy pricing models based on data ingest volume are lagging behind, making it economically unsustainable.