IDcentral: The key ingredient to Domino's success: Data
Domino's Indonesia is at the forefront of leveraging advanced analytics, and we have invited their head of Marketing, Technology and Digital Business - Mayank Singh to share their success story.
- A business overview of Dominos during Covid-19.
- Role of data and analytics in Dominos business – various categories -online, offline, delivery various verticals – marketing, acquisition, registration, engagement.
- How Domino’s uses data to improve consumer experience.
- What are the gaps in present data and analytics ecosystem and identity related challenges that Domino’s face.
- Future of data analytics in retail and food delivery