Rubrik Zero Labs’ recent study accentuated several hard truths we think are important and warrant a response from Rubrik’s CISO Advisory Board. First, let’s confirm what many of us have already discussed: It’s not fun to be a CISO right now. There’s an overwhelming amount of expectation—from the board to business unit owners—to figure out how to grow and use data, but also keep it secure, and figure out what happens when it’s not.

It goes without saying that organizations must back up their critical data to ensure business continuity in the event of cyber attacks, disasters, operational failures, or insider threats. But are passive backups enough in today’s environment of sophisticated cyber threats? Despite having backups and various security tools to monitor infrastructure, organizations remain vulnerable to attackers who are still managing to penetrate defenses.

There’s a massive elephant in the room: unstructured data. It’s valuable, and it needs to be protected. Let’s talk about why.

Every day more than 2 billion documents and emails are added to Microsoft 365, making this critical data a priority target for ransomware and other cyber attacks. After all, 61% of attacks affect SaaS applications, the most targeted platform / environment. This data can also often be unstructured, and rapidly processing and managing the content at enterprise scale is critical when it comes to both applying protection and performing restores.

What if a malicious attack deleted your Microsoft Entra ID (formerly Azure Active Directory) objects? Or what if hundreds of objects get deleted across your Microsoft OneDrive account from a rogue script? Think about it. If you’re a large enterprise customer, would you be prepared to rapidly recover from these scenarios at scale?

We’re excited to announce Rubrik as one of the first enterprise backup providers in the Microsoft Security Copilot Partner Private Preview, enabling enterprises to accelerate cyber response times by determining the scope of attacks more efficiently and automating recoveries. Ransomware attacks typically result in an average downtime of 24 days. Imagine your business operations completely stalled for this duration.

Rubrik has been assisting our customers with recovery from cyber attacks since 2018. We immediately took notice of these attacks, and early on, began developing processes and procedures to respond more effectively to better assist our customers. Our spirit of continuous improvement and execution of lessons learned from the field has led to a number of improvements to both our products and processes.

Say hello to Ruby, your new Generative AI companion for the Rubrik Security Cloud. Ruby is designed to simplify and automate cyber detection and recovery, something that IT and Security teams struggle with as cyber incidents are getting wildly frequent and the attacks are evolving quickly. A study by Rubrik Zero Labs revealed that 99% of IT and Security leaders were made aware of at least one incident, on average of once per week, in 2022.

An often-heard concern in cybersecurity is the amount of tools a single organization has to manage to protect its environment from malicious actors, both internal and external. The environments cybersecurity professionals need to secure have grown a lot more complex over the years, as we have adopted new architectural principles and hybrid and multi-cloud infrastructures in the race for a competitive edge.

Organizations are increasingly relying on virtualization. As critical infrastructure and business systems continue to be virtualized, threat actors have responded in kind by deploying ransomware impacting hypervisor software.