SEO

alienvault

What is search engine clickbait and how do hackers trick Google's crawlers?

Search engine optimization (SEO) works with algorithms to ensure that the most relevant and most popular webpages show up first in an internet search. SEO makes sure that the best websites get the biggest boost. However, SEO has a lesser-known, evil twin called black hat SEO. This term refers to a common trick of cybercriminals. Black hat SEO is meant to circumvent algorithms, exploit weaknesses, and create fraudulent links.

alienvault

How website security and SEO are intimately connected

Learning how to optimize your website can be a challenge. At one time, it was only about figuring out what Google wanted, which was largely keywords. Now, it’s much more complex. Google is focused on not only delivering high-quality, relevant search results, but also on protecting people from malware and unscrupulous websites. Not only that, a hack of your website by others can give Google false information that directly impacts your rankings.