19 SEO Ranking Factors That Actually Matter in 2023
Search Engine Optimization (SEO) is a crucial digital marketing strategy for businesses seeking visibility in the vast expanse of the internet. SEO involves optimizing a website in a way that helps it rank higher on search engine result pages (SERPs). The ranking factors that affect SEO evolve constantly, primarily due to frequent updates to search engine algorithms. As we navigate through 2023, we caught up with a leading Australian agency Safari Digital to discuss the 19 most crucial SEO ranking factors to consider.